Discover Your
SCARF Profile.
Lead With It.
Rank your five social brain needs — Status, Certainty, Autonomy, Relatedness, Fairness — and unlock what that means for how you lead yourself, show up at work, and influence others.
Developed by Alicia Savage · aliciasavage.com.au
"Leaving people better than I found them." — Alicia Savage
Based on David Rock's neuroscience research, your brain ranks these five social needs in order of sensitivity. Your #1 need is most likely to trigger a threat or reward response — in yourself and in how you read others.
Your ranking tells you what your brain is scanning for in every interaction. Understanding this is the first act of self-leadership.
Knowing your triggers is only step one. Self-leadership is what you do with that awareness — especially under pressure.
Everyone on your team has a different SCARF ranking. Influence comes from understanding their hierarchy — not just yours.

