About Alicia

Meet Alicia

Teacher at heart. Coach brain. Leader energy.

Founder · Leadership Educator · ICF Accredited Coach (ACC)

Alicia built her leadership capability inside one of the most demanding human environments imaginable — not a polished corporate office, but a school. Where budgets are tight, emotions run high, and the cost of poor leadership is felt immediately and personally.

She held executive leadership roles across three schools — including a Principal seat itself — where she quickly made one of the most honest decisions of her career. It wasn’t for her. Not because she couldn’t do it. But because she realised her greatest impact wasn’t in running an organisation.

It was in developing the humans inside one.

That clarity changed everything.

“If you can lead well in a high-pressure, resource-stretched, deeply human environment — you can lead well anywhere. That’s not theory. That’s what I learned the hard way.”

She left and walked straight into the corporate world — running team alignment sessions, leadership workshops and culture days for organisations across industries. From construction sites to creative agencies, corporate teams to close-knit small businesses, the work was the same: help humans lead better, communicate clearer and build teams that actually work.

Teams Alicia has worked with across

Infrastructure & construction  ·  Financial services  ·  Creative & beauty industries  ·  Universities  ·  Corporate people & culture teams  ·  Small & medium businesses

Over six years of specialist training in leadership development and neuroscience-based coaching gave her the science to match the experience. She is an ICF Accredited Coach (ACC), a Leading Humans Certified Coach, and the creator of Feedback Isn’t a Piece of Cake — the forthcoming practical guide to building feedback as a repeatable leadership skill.

Today she works with creative organisations, corporate teams and people leaders who want to build a culture that’s high-performing and genuinely enjoyable to be part of.

✓ ICF Accredited Coach (ACC)
✓ Leading Humans Certified Coach
✓ 6+ Years Leadership & Neuroscience Coaching
✓ 10+ Years Executive Leadership Experience
✓ Creator — Feedback Isn’t a Piece of Cake (forthcoming)

“Leaving people better than I found them.”

LET'S CONNECT

Hey you, yes, the human with the curious brain and the big ambitions. You’re about to meet the tools and language that’ll change how you lead.

"Spoiler alert: it's more satisfying than clearing your inbox on a Friday. And it actually sticks."

Meet Some of Our Incredible Clients

  • Kimberely

  • Gabbi

    Deputy Principal NSW

    “Alicia’s guidance helped me shift my thinking, take intentional action and gain clarity. I’ve launched my LinkedIn, started my project plan and feel more focused and inspired.”

  • Jenny

    Manager Workplace Enablement

    “Alicia brought our team together, strengthened individual leadership and boosted our whole team dynamic. Intuitive, engaging and exactly what we needed.”

  • Brooke

    Business Owner

    “You honestly worked Magic today! The girls were so productive and took so much initiate at work today! You’re one of the best investments I’ve made in the 10 years of business”